Services
- Brand Audit: We review your current sales data, product assortment, and existing Canadian footprint.
- Goal Mapping: We discuss your short-term needs and long-term vision (e.g., national grocery presence).
- Challenge Identification: We pinpoint roadblocks, whether they are related to pricing, packaging for Canada, or lack of retail visibility.
- Competitive Analysis: We evaluate your category to determine how to position your products effectively against established players.
- Pricing & Margin Strategy: We review your landed cost and distributor margins to ensure your retail price point is competitive and sustainable.
- Channel Prioritization: We decide whether to lead with GTA independents, natural specialty stores, or move straight to a national mass/drug pitch.
- Distributor Pitching: We present your brand to the right partners and manage the process, from product onboarding and compliance to opening orders.
- Retail Presentations: We lead the “Heavy Lifting”, conducting new product presentations and professional negotiations with category managers.
- Launch Management: We coordinate the logistics of the initial rollout to ensure your product arrives at the shelf on time and ready for sale.
- Promotional Planning:. We create a 12 month promotional calendar of in-store demos, flyer programs, and seasonal campaigns to boost visibility, drive sales, and accelerate velocity
- Trade Show Leadership: We manage your presence at national and regional trade shows to keep your brand in front of key buyers.
- Data-Driven Adjustments: We monitor performance and provide motivational sales leadership, adjusting strategy based on what is actually moving at the register.