About

Stella’s career began with a simple belief: people deserve healthier choices they can trust. In 1994, she opened a leading health-food store in the GTA, learning firsthand what customers value and how education shapes buying decisions.

Her path into the natural products industry was sparked by her mother’s breast cancer diagnosis and courageous fight. That experience deeply influenced Stella’s desire to make chemical-free, natural products available to more people, and to help consumers be informed and empowered about the choices they make for their health.

After selling her store, she moved into national distribution and then transitioned into the corporate landscape, serving as Sales Manager and Director for leading natural and wellness brands. These executive roles provided deep experience in national distribution, supply chains, and category management. She founded Seigel Natural to give brands more than just representation; she gives them a partner who truly believes in their potential.